Today, the tired PR game is losing ground to a new approach that uses an entirely new kind of network – the influencer network. Marketers primarily relied on a limited number of outlets, old-school press releases, and an address book filled with journalists to garner attention. In the past, SaaS product launches were typically led by PR campaigns that ran through traditional media. #Product hunt launch strategy how to#How to Build a Successful Product Launch: Go Where The People Are Today, he is the Marketing Lead at Drift – a messaging app that makes it easier for businesses to talk to their website visitors and customers, which in turn helps these businesses generate more leads, learn about their customers, and deliver an enhanced customer experience – and he’s definitely ahead of the curve when it comes to building successful launches that use non-traditional strategies to reach the right audience. Dave Gerhardt has spent the last five years in the trenches, helping Constant Contact, Privy, and HubSpot navigate this marketing evolution. The way SaaS marketers get their technology solutions into the hands of their audiences is evolving, too and companies need to adapt quickly if they don’t want to get lost in the shuffle. And, it’s not just the software that’s evolving. Part of what makes working in the SaaS industry so exciting is how quickly the technology and market change.
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